Can the respective evolutions in cash and profit be different or contrary?

The development of the establishment shall be through:

First: The increase in sales, the aim of which is to increase the profit and increase in cash. This is due to the employees of the company, increasing their salaries, which leads to the satisfaction of the employees on their work and placing them in a high social position.

Second: the increase in sales and the goal is to increase the company's assets and to open new branches and the appointment of more workers, a goal not in person but the goal of the development of the company or the institution itself and thus does not aim to increase the salaries of employees, but aims to increase the company's branches and the appointment of new workers