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How does google measure quality score for your Search Ad?

What are the main reasons google checks to give your ad proper quality score?

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تم إضافة السؤال من قبل Fahad Umar , Digital Marketing Head , Urban Galleria
تاريخ النشر: 2017/03/22
Ibrahim Hasware
من قبل Ibrahim Hasware , SEO & SEM Analyst , Dr. Joy Dental Clinic

Quality Score(QS) is not for your search ads, instead it's for your keyword.

The first thing what Google's Algorithm will look into is you accounts historical data.

After having a look at that it will check you ad relevancy, expected CTR & landing page experience.

You can get back to me if need further help.

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