أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
At a very basic level, it can be measured through top of mind recall, spontaneous recall and aided recall. However going one step further one could also gauge understanding of the brand promise to understand whether it's just the brand name which is recalled or also some sort of an idea of what the brand stands for.
