What are the modern Promotion Methods in the Marketing ?

How can we plan to best deploy modern marketing technique and what do we need to cover? To answer these questions we need to go back to basics to explore the fundamental purpose of marketing.

A useful definition of marketing developed by the Chartered Institute of Marketing is:

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.

This definition of marketing rightly emphasizes the focus of marketing on the customer, while at the same time implying a need to link to other business operations to achieve profitability. We like this definition since it highlights four questions which need to be included within marketing plans:

• Identifying – how can we define groups of customers as market segments and personas?
• Anticipating – How can we use market research to identify changing and future customers’ needs and wants?
• Satisfying – how can we assess the drivers of customer satisfaction which encourage customer loyalty and recommendations?
• Profitably – how do we select the right mix of services and marketing communications using different channels to maximise our return-on-investment?

Another key part of modern marketing not covered in this definition is integration of channels and communications to create seamless customer journeys – there are many channels – contributor David Sealey identified more than 40 marketing channels in his crowdsourced compilation!

Evaluation and measurement underpins all of these – using analytics and attribution to understand how different communications touchpoint influence prospects to support their purchase.

Modern Marketing Methods

The direct methods of selling and marketing where selling men knocking on the doors of customers to market the products they want to sell, and this method, although old but it has often evolved and took different forms and methods, and the outcome is the criterion of judging the usefulness and usefulness.

The Internet and social media, one often opens its e-mail to find hundreds of commercials that market the various products, and even commercial ads have invaded the Internet sites so many of the programming companies in the creation of tools to prevent them, and social networks such as Facebook and Twitter are A modern means of advertising and many people who wish to market their products create special pages where they offer their services or products supported by pictures and information. This method of marketing is a useful, quick and inexpensive way Thira, although it has a number of defects and disadvantages, including the difficulty of ascertaining the truth of the declaration honestly expressed about the product and its benefits.

 Video ads on TV or radio ads This method, though somewhat old, has evolved into new and innovative forms of how television commercials are displayed.

Cellphone advertising Smartphones have spread widely among people and have had a big share in the campaigns of different companies to market and sell their products, such as telecom companies that send a lot of daily messages about their products and services.

Thanks 

ُE- marketing via social medias methods