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Can you provide examples of needs, wants, and demand in terms of marketing?

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تم إضافة السؤال من قبل m shahbaz
تاريخ النشر: 2017/04/03
Shifa Khan
من قبل Shifa Khan

If a consumer does not drink water when it is hot outside they will certainly get ill, so water is a need .

Now the consumer that has quenched his thirst may now want a can of coke but it is not a need .

The consumer buys daily his bottel of water and demands for it, that means he aur she is willing to pay for it

Zaher Amayreh
من قبل Zaher Amayreh , General Manager Gm , Marine Standards for Shipping Services Ltd Co.

I think it's relativistic matter ! despite of the instinctual needs of a human being , the rest defers from a person to another one , so in business we have to find a way to leverage the need for a product to convince consumers of a certain segment to buy it !   

Raed Shahhal
من قبل Raed Shahhal , Manager

i needs to buy bread every day (necessary or important, that cannot wait)

i want a new mobile (not important that can wait)

the demand joins between needs and wants

Karym Bentebbal
من قبل Karym Bentebbal , Open for an opportunity to bring onboard a wealth of experience and a positive attitude , Private Company

If consumer doesn't drink water when it is hot outside they will certainly get ill, so water is a need in the same way that without a car (unless work is a walking distance from home) a person won't be able to work so a car is a need to somehow make a living.

 

Now the customer that has quenched his thirst may now want a can of Coke: it is no longer a need because we can live (and should...) live without drinking carbonated sodas. In the same manner I need a car to go to work, and any car would do, but I want a BMW because I like speed and cool cars.

 

The customer buys daily his bottle of water and demands for it, that means he or she is willing to pay a price for it. There is a large demand for water because people need it and want to pay for it!

 

The demand for a basic Toyota may be greater in some countries than the demand for BMW because people are not willing to pay a high price for a car.

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