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Yes, Halo effect use in negotiations, that is why companies use persons have halo and strong personalities to add some weight to the negotiation.
The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased one
Halo Effect works both in both positive and negative directions:
1) Positive feelings may have negative consequences
2) Negative feelings may create positive outcomes
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Halo effect is a cognitive bias strongly operating in decision making process. Our brain is wired to be effective in decision making using a large variety of euristics. halo efect is derived from central trait theory and attribution errors. We tend to extend a certain feature/performance to the hope range of features/performance of somebody. We atribute more positive features to people we like than those we don't. In negotiation, it has particular implications in Managing first impression and reputaion of both parties.
I would like to second Mr. Sorin Losnita's response.
Thanks for invitation,
"Halo Effect". refers to the habitual tendency of people to rate attractive individuals more favorably for their personality traits or characteristics than those who are less attractive.
It is also used in a more general sense to describe the global impact of like able personality, or some specific desirable trait, in creating biased judgments of the target person on any dimension. Thus, feelings generally overcome cognition when we appraise others."