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Speaking of loyalty and customers, it takes a long time for this to take place in a business. Sales through retail is important in today's world because every customer wants to buy products they believe in. Trying a product out and again taking a liking to it means a great part in their lives. It builds trust to buy from a retailer. Rappport and goodwill builds up each time they buy from the person and the person makes a name and profit in their business.
Retailers deal with any sales that are for the customer's own use, or for the use of family and friends. In other words, any purchases that are not for the business needs are the domain of the retailer.
Therefore, a retailer is not necessarily a high street shop, or a market trader; mail order catalogues, TV phone-in lines, even door-to-door sales men are all retailers. Tupper Corporation (which sells Tupperware on the party plan) is as much a retailer as Aldi, Makro,or Coles, even though the product is sold in the customer's own home.
Traditionally most retail outlers have been in city centres or surburban high streets. Partly this was for convenience, so that shoppers had a central area to visit for all their shopping requuriements, and partly it was due to planning regulations which zoned most retail shopes in traditional retail areas, away from industrial parks and housing estates.
More recently out of town hypermarkets and shopping parks have been growing up. This is in response to the following factors:
1. Greater car ownership means an increase in outshopping (Shopping outside the area where customer lives). 2. High cit-center rents and property taxes make out-of town sites more attractive for retailers. 3. town planners have used retail parks as a way of regenerating decaying industrial sites on the edge of towns. Sometimes the size of packets make a big difference for example a lunch hour office staff will not want to buy something in a bigger packet and pay more for it. It is convenience shopping that is important.
And this why retailers play an important part as they are the hub of all business deals and activity is around them, they have to be innovative and create more buying power in smaller groups of society and in areas where the elite live as well. Every person counts for a retailer and their loyalty pays in the long run. Long term loyalty helps the retailer.
For the following reasons :
