Should big business create separate pages for each region / Language or one International page?

Global Brands should have separate Facebook Pages for each country, merely because the language, culture, demographics are different from one country to another.
Not only that but Social Media penetration is also different, in one country majority on Facebook users could be 18-24 while in another country majority of Facebook user could be 24-35, so content is also has to be adapt accordingly.
Now new Social CRM are also creating different landing pages even for one brand one country, because they are segmenting users according to their different affinity, likes, interests, friends, demographics,...

This problem has an easy solution with Facebook's Global Page option.
Right now they have not enabled it for all but some selected brands are able to use one page and customize content for different regions.
A good example is Dell, where the Fan Count is pretty much the same across all regions but content changes based on the region.
One can see the different regions by changing the URL (Eg: www.facebook.com/DellSriLanka, www.facebook.com/DellSingapore, www.facebook.com/DellIndia)

One single page but posts in multiple languages works well than creating a fuzz by having American Page, British Page, Italian Page, Urdu Page, Arabic Page, Mendarian Page, Farsi Page, could be 100 more pages can be out there with conveying single message by distributing people in the wandering situation.
1 Single Page with 1 broad Message!

Since Social Media is all about Communication/Engaging, big businesses/brands search for the best way to communicate with their customers.
It's not easy to contact with your customer in USA the same you contact with your customers in MENA.
So it's more recommended to create separate pages for each region to make sure you post the suitable content for your audience.
However do not go very deep with separation unless your Brand requires so, i.e it would be better to have one page for MENA region, however some brands like Souq.com will need to have separated pages for each countries.

Great question! We wondered about that ourself here.
In the end, we decided it might be too soon as the audience speaks the same language.

You can't expect to engage different people in different countries across the ME region the same way.
For a business to be successful in social media marketing it should cleverly engage each audience separately.
i think having a page for each region is a good thing.
You must Also choose page admins from the same country people who understand the culture and market.

I suggest that works brilliantly with 1 specific International Page.
Have a Nice Day.
Syed Waqas Saghir Internet Marketing Expert.
http://www.cointelligence.co/

Ideally, yes.
Practically, it depends.
As others have noted in this thread, each geographic audience can be engaged differently depending on their language, culture, and overall market.
In an ideal situation, talking to your audience in their language and about topics that concern them particularly will give you a more human voice within each audience group.
You will be able to captivate your audience much more clearly and with more relevance.
However, it may be difficult in practice for some companies, particularly those with a centralized structure (e.g., a company with one, centralized communication department), to find adequate human resources to actively engage with each and every target audience on a regular basis.
Hiring staff to communicate independently for each terget market might not be an option due to costs of additional staff.
For such companies to efficiently manage overall brand communication, a centralized, global (international) page might be a better option.