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Psychology is everything in marketing. We are dealing with human beings, their nature, their motivations. Trying to et under their skin and find out what makes them tick so we could target the, with our products in the way that will make them not only listen but act in the way we want them to. Is that not psychology? That's what makes marketing so much fun, it's both science and art ;)
If we understand the Psychology of the customer it plays a part of the sales role..
May evaluate the customer's preference and analyse the customers need of buying behaviour.
Understanding consumer behavior to tailor marketing communication for the right target audience
To sell our company products
in order to sell something you need to know who and what you are dealing with,
you need psychology to understand you are targeted customer.
and times where you meat angry customes you will need psychology to deal with them.
market evaluation, customer preference evaluation, the analysis of the customers thier buying behaviours and patterns are all corelated to understanding human behaviour and thier psychological patterns, it is essential to understand what moves and drives an individual to initiate desicion making so as to get any business to sell thier products to the customers and the role of marketing in any business is to initiate buying behaviour. Ergo, psychology is corelated to marketing.
Big and strategic roles building good perceptions is a major role of marketers to push people to trust and try the gods then the quality makes perceptions actual believes the pushing your gods to the top of curve
It's a very important role. The current Giants in marketing advertising , media, PR, and sales has reached the point to allow them to reach the following objectives:
1) change behave of the audience
2) Measure their attitude and manage their outcomes accordingly.
3) Building large/ Big Databases for consumers personal behave
4) Mind control and predictive programming.
Marketing is a very important tool in promoting products and services as per the interest of the global elite. understanding consumer behave is a large part of the global research conducted in this field.
Because marketing needs a lot of thinking and analysis in every details from scratch to end to fully achieve its targeted plan.
thank you for the invitation!
Marketing psychology and the hidden persuaders
Chris Hackley feels that a modern understanding of the psychology involved in marketing can help us to critically engage with it. Psychology is put to many uses beyond the discipline. In marketing, these can be especially controversial. In 1957 Vance Packard’s Hidden Persuaders described how the marketing industry used depth psychology and motivational research to manipulate the public. Chapters like ‘The psycho-seduction of children’ and ‘Self-images for everybody’ left no doubt about Packard’s moral contempt for marketing’s uses of psychological techniques. The public was duly appalled. Fifty years later, marketing’s persuasive role is generally accepted as part and parcel of the neo-liberal economic agenda. Psychology is put to many uses beyond the discipline. In marketing, these can be especially controversial. In 1957 Vance Packard’s Hidden Persuaders described how the marketing industry used depth psychology and motivational research to manipulate the public. Chapters like ‘The psycho-seduction of children’ and ‘Self-images for everybody’ left no doubt about Packard’s moral contempt for marketing’s uses of psychological techniques. The public was duly appalled. Fifty years later, marketing’s persuasive role is generally accepted as part and parcel of the neo-liberal economic agenda. Even so, residual suspicion of marketing’s psychological influence remains, and not only from those repelled by the coercive strategies of big business. Marketing techniques are blamed for rising childhood obesity and alcohol misuse, not to mention cigarette-related disease, the decline in public manners and countless other social ills from avarice to anorexia. The subtext of this criticism is that marketing’s effect is psychological because it influences people to do things that harm themselves and others.Some suspicions about the psychological influence of marketing are unjustified. For example, many consumers express a belief in ‘subliminal’ advertising effects, though there is no evidence that promotions flashed on the TV screen for less than 1/16 of a second either occur (OfCom rules forbid them) or could be effective in directing behaviour. Other criticisms are taken very seriously. For example, the UK Advertising Standards Authority recently banned a series of Smirnoff Vodka ads featuring a quirky character called Uri because, in their opinion, his ‘disregard for authority and socially acceptable adult behaviour’ would make Uri a ‘cult figure’ with under 18s, breaching the revised code of practice on alcohol advertising. This kind of argument seems to rest on an implicit theory of social group influence.In this article I want to offer a personal point of view on the uses of psychology in marketing. I feel that these are not necessarily shameless, spurious or sensational. In fact, I will suggest that the influence of psychology can enable a more thorough critical engagement with marketing practices. by: https://thepsychologist.bps.org.uk/volume-20/edition-8/marketing-psychology-and-hidden-persuaders
