Statistics show that, on average, UAE companies lose half of their customers every five years. How can we keep our customers loyal?

Solution could be suggested after knowing the problems therefore, in such case, there need to know the reasons behind. Why customers leave, problem in ....

1. Product or Service
2. lack of innovation
3. lack of back up support
4. week relationship
5. communication problem....
6. supply issues
7. availability problem

In order to keep your customers, you have to keep them feeling appreciated. Look after them and they will look after you. 

After sales support, shopping experience, product integrity etc are all methods of keeping customers loyal. A key thing I have found is, if a customer isn't happy in an organisation that doesn't care for them as customers - they will walk away. If a customer isn't happy with an organisation that is evidently trying to prioritise their customers but can't quite grasp it - they will complain. In this instance and most instances, a complaint is a gift to which you can use to your absolute advantage. Put them in a position to make a complaint, rather than walk away for your business.

Retention is directly related to job satisfaction, organizations with good HR structure that offers career growth have better levels of retention.

First you have to determine the cause of loosing the customers by implementing a deep survey then to analyze the most common reasons and working to improve them and follow up with those customers to offer them to try the service again with a very special offer for them

Its more of give and take policy, you be loyal to your customers and in turn you get the same treatment. being loyal to the customers means:-

1) understand you customers. 

2) provide best support when needed

3) Take feedback from the customers and implement them to make the service better and also let them know that their feedback is been taken care of.

4) Communicate with the customers effectively and share relevant information.

5) Last but not the least show them that you care for them and that they matter to your business.

Agreed with Sir Manzoor Alams' submission.

Thank you!

1- Give them very best what they are expecting from you.

2- Go for an extra mile to assist them and if they have questions you got answers.

3- Your attitude determines your aptitude.

4- Treat others the way you wanna be treated

5- You have to be a social and people person in order to deal with customer by having a great attitude and a divine smile.

6- Once your product available and your re full filling all customers expectations and requirements.

7- You are not going to loose but I am quite confident you will see the increase of the customers when you run the report.

8- A happy customer means company is growing.

With that sort of data (big data) you should be able to review this trend and find the pattern. There needs to be more analysis as clearly there is a indicator/marker to explore in the data-set.

You say you loose half you customers every Five years. 

How does this compare to new customers you gain over the same period ? Does it balance out, is there any consistency or trends ? 

 

We can keep our customers loyal by constantly caring for them in different ways vis 1.  updating the brand image and a different brand image brings enthusiasm to the customer taking away the boredom of the same old product.  2.  Contacting them and talking to them making them feel special and great customers because they build up the reputation of your brand.  3.  Feedback through survey on a monthly basis to know what their desire is from the product.  4.  Offering a one off somtime in 6 months and that keeps the customers close to the business.  5.  Deals help them blend in with the business.  They buy more from business and this offers a beter revenue for the company.  6.  They speak for the brand to other people who in turn bring business to the company.

The UAE losing customers every five years means the company may be doing something wrong in the day-to-day business or the competitors are inducing a bad reputation on the company.  It could also show that products may not be delivered at the right time.  Cusotmers become cross and angry.  Sometimes the details on the product does not match the product hence a wrong description brings bad business.

Managers must do their best to build the business bringing more customers in and having a good rapport with the ones already customers.

Time for Investigation as to WHY, WHY, WHY and again WHY with all the departments concerned. Let's assume may be the Janitor boy says the WC toilet conditions are very poor. The other employee comments the customers are not getting a good family ambience. Suddenly a lady employee tells our prices are higher compared to competition 100 mtrs across the road. Few other employees comment its high time for a renovation of our showroom as it looks old traditional compared to modern trade. Also few others comment to come up with attractive consumer offers, special offers etc. to bring life. So the management have to gather all the info and brainstorm it and bring it back in full power and glory. Thanks for the invitation.