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What should be more important for the management, sales or voice of the customer?

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تم إضافة السؤال من قبل مستخدم محذوف‎
تاريخ النشر: 2013/10/09
Zafar Iqbal
من قبل Zafar Iqbal , Teacher (Pak Studies) Subject Specialist , Home Tutor

Voice of Customer

Abdelkrim TRABELSI
من قبل Abdelkrim TRABELSI , Ingénieur Projet , Zodiac

sure the voice of customer, with this sales are guaranteed

Ahmed Zayed
من قبل Ahmed Zayed , مدير تنفيذي , منظمة معاقون بلا حدود /فلسطين

العملاء وصوتهم اهم من المبيعات بحد ذاتها لانه اذا ما حدثت خلخله في صوت العملاء ستؤدي الى زعزعة المبيعات وتراجعها

 

Hersh Lulla
من قبل Hersh Lulla , Deputy Manager - Marketing, Kodak - India Cluster , Kodak

Sales today is not about pushing the product to the customer, but identifying the customers'  needs and pitching your product to address this need. Hence, continuously listening to the voice of customers is essential to understand their needs, and in planning marketing strategies to drive sales.

If you are not listening or addressing a need/ problem by providing a solution, even the best product that a company develops won't sell! So I guess the answer would be to listen, interact and address through product development before sales.

ﻣﺤﻤﺪ ﺍﻟﻘﺮﻧﻲ
من قبل ﻣﺤﻤﺪ ﺍﻟﻘﺮﻧﻲ , MANAGMENT RECORD ADMINSTRATOR , NATIONAL GUARD HEALTH AFFAIRS

I THINK BOTH OF THEM YOU HAVE TO MANAGE  AND CONTROL IT

مستخدم محذوف‎
من قبل مستخدم محذوف‎

just fyi, voice of your customer can go negative as well ;)

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Both! You listen to your customers to increase sales, and you need to increase sales to have customers to listen to.

Aashish Khurana
من قبل Aashish Khurana , Ex : Marketing Manager - International , Quad Life Sciences Pvt Ltd

Both,management has to see both .

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