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I am looking for specific model to measure marketing effectiveness of banks instead of ROI
- give value to receive grater value in return by bulding solid trusting relationships,
- service quality and performance simultaneously assesses their impact upon market performance,
- know how, innovation, and the effects of the technologicalleadership could be strategic determinants of service quality, thus investment in people could be critical to success,
- private bankers must strive to identify efficient and effective approaches in order to improve service quality models,
- wealth managers higly exposed than ever to the global equity market, as well as to accusations of inherent conflicts of interest. As Warrent Buffet said, " it's only when the tide goes out that you learn who is swimming naked ", in short, for many private bankers, at least for the time being, wealth management lost its golden lustre,
- thus, financial service in asset management should emphasise on gathering, maintaining, preserving, enhancing and transferring wealth.
- emphasise on the uniqueness of your clients relationships and encompass all areas of a clint' s financial life.
- wealth management should deep to the client' s values and priorities. In turn this breath and depth of relationship enables the development and implementation of highly tailored made solutions that address all aspects of a client' s financial well-being.
- consequentaly, wealth managers should demonstrate, at a minimum, the following three criteria, in order to be differenciated :
.relationships, established both in terms of breadth (holictic, comprehensive) and depth (intimate, individualised)
. multigenerational planning services, as well as tax advisory expertise and alternativeinvestments,
. emphasis on the specific objectives of wealthy clients (investment performance, wealth presarvation and wealth transfer.
