How can I use social media to attract customers to buy a certain product?

Hi Thurayya. As the social web has evolved over the last decade, businesses have had to adapt and integrate social networks like facebook, instagram, twitter into your marketing strategies.  To take advantage of the power of social media marketing, you need to create a strong presence on the Web. Have a vivid target customers on the web to attract them. For example, if you own a restaurant, use Facebook and Instagram to entice diners with your mouthwatering meals. Hope this helps. Good luck.

• Identify which social media platforms your target customers are using, and use those too.
• How do other businesses use them? Make a note of what works and what doesn't.
• Devise a strategy for using social media in your business. Set measurable and realistic objectives and goals for your marketing, and look for ways to blend your social media marketing with other marketing methods.
• Create a profile on your chosen platform/s, including essential details about who you are and what you do, and a link to your website.
• Engage potential customers by stressing what you can do for them.
• Apply your branding guidelines to your profiles to maintain consistency and establish your visual identity quickly.
• Use a tone that is appropriate to the platform. Social networking sites such as Facebook and Twitter are friendly and informal.
• Listen and respond to feedback, and offer help and advice - don't simply broadcast sales messages; have conversations with your customers.
• Inform your audience about your sector and link to other sources of information, such as news stories, videos and podcasts. Share your knowledge.
• Use relevant keywords about your sector, product or service frequently in your social media marketing. These will be picked up by search engines and make it easier for potential customers to discover you.
• Run competitions via social media and offer exclusive online deals to your fans and followers. These will help to generate word-of-mouth advertising - the most powerful form of social media currency.
• Be active on your chosen platform/s. Update your profile and check your messages regularly. Show your audience that you are engaged. You can also advertise. Facebook ads allow you to segment your advertising into the key demographics of ASL (age, sex, location).
• Measure your progress against your objectives. Most social media sites have tools that will tell you how you are doing. If you are not meeting your objectives, find out how you can change your approach.

1. Identify your target customers (category of customers)
2. Identify Demographics (where to promote)
3. Make post with attractive tagline and good quality pictures
4. Proper conversion path
5. Most important - find the right platform (it depends on the product you sell and customers you looking for )
6. and kick-start the campaign with 3/4 different ads, and monitor for the best performance

 i think when we talk about the use of social media to attract customers, its all about the image of your product because you are dealing with a limit period of time, i mean can you just attract his eyes to get his attention or not.

than the pages we are adv to our product,  also the ability to sponsor you adv in Facebook..

using pictures ( nicelly taken ) and a breife discreption about the product