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Wholesalers are basically businessmen/distributers who want retailers to make their products known very well to their customers, thus they distribute in high volumes and high profit isnt their main concern.
Retailers receive high volume of products from wholesalers for a good product but concentrate more on selling it for high profit income
retailers need good items with good price
wholesalers need profit and more benefits to resale it
Wholesalers selling goods and products to retailers