Social media and marketing; do they really work?

Social Media...is again a tool and how you want to use that for your products/services depends on your niche audience you want to cater to.

Let me put it simple regards to Marketing and Sales.

Marketing functions main task is to strategise and formulate processes that aim at the7 Ps of Marketing (People, Place, Price, Promotion, Packaging, positioning, and processes) for the product or service the company is offering and from the data/surveys collected will formulate strategies on how to make this product viable for positive revenue generation to the company.

Sales: main function/task is to Make customer demand match with the product offering of the company to increase positive revenue for the company.

First you need to post a job on your own website because it is a more professional way and then on your company's page on different social media's sites. If you want more traffic on your page promote it depending on your financial status. If you can't then share your page on different accounts. One thing is very important that job seeker doesn't share any job with other people as they become greedy when coming on job.

I do agree that Social media are being used more and more by brands to promote themselves.

Nowadays social media is  the biggest market place to built a brand, promote a brand, also the easy way to buy and sale.

Yes it relly work. As in this degital world most of the person is having mobile Laptop and they are verry well connected with internet and social media like Facebook, whatsapp, twiter,Instagram etc.

social media marketing is actually a part of  marketing as it helps in brand building and influence in the market by sharing great content.

Not a hundred percent. But it helps company widens its target market without setting up local outlets.

It helps a marketer to review the production easily with a low cost budget. This would also helps increase the number of your targeted audience, customer or prospects.

Neither the companies hiring Social Media Managers nor the Social Media Managers themselves have necessarily had a good grasp as to what that person’s experience, responsibilities or goals should be.

When I started as a Social Media Manager myself in 2011, I was already a writer and a Marketer with a strong background in community and brand marketing.  My CMO came to me one day and said, “Hey, so… how would you feel about figuring out the Social Media strategy for us?  Everyone is talking about this social media thing at marketing conferences, and nobody knows exactly what to do with it.  Do you want to figure it out for us?”

And my answer was, “Totally!”

I then had a Social Media Manager title without a real understanding of what I was supposed to do with it, but it was OK: nobody else knew what to do with it, either.  But one thing we did figure out, very quickly, is that “Social Media Manager” should be more meaningful than “someone who tweets a lot.”  And yet, over and over again, I would see companies posting job openings for “Social Media Managers” that required little to no marketing experience whatsoever.  The reason that I agree that Social Media Managers should expand their skill sets into other areas of marketing is because I don’t think that someone running a social media channel should be there without a solid understanding of marketing in the first place.

Social media is a real-time brand bullhorn.  That anyone thought that hiring someone fresh out of school with no marketing experience as the public, real-time voice of a company was a good idea has always been baffling to me.  This hiring philosophy seems to stem out of an insecurity of upper management that has to do with feeling uncomfortable with a new technology (which is dead simple, actually – social networks are a broadcast system that enable peer-to-peer engagement), and deciding that hiring someone who understood the nuts and bolts of Twitter was more important (and far cheaper) than having a fundamental understanding of solid marketing principles – most notably the ones that lead to excellent content creation, customer engagement, and brand alignment.

This hiring tactic was, quite simply, bound to fail.  Would you hire a Public Relations Manager based solely on the fact that this person knows how to publish a press release?  Would you hire an attorney because she knows the logistics and filing processes of a court date?  Would you hire an e-mail marketer just because he can forward a joke to a mailing list?

Yes, they really work. If the right strategies, resources & mixtures are integrated effectively & efficiently, social media & marketing will positively impact on a business, its operations & performance.

Dear Hiring Manager

I am writing to apply for the Digital Marketing position advertised in Facebook

I have outlined some background information about myself below and attached a copy of my resume for your consideration.

I Have been accepted to join E_marketing academy, and I have studied many topics related to the digital marketing field,which includes

-Social media management and marketing.

.-E-mail & Mobile marketing .I have also work on many projects as activities during this scholarship create social media plan , 

, content strategy , online marketing campaign , you can see some of it at my account on linked in: http://bit.ly/1NQfZZI

I can be reached anytime via email at or my cell phone

Thank you for your time and consideration. I look forward to speaking with you about this employment opportunity.

Sincerely

Fatma Ashraf