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Can social media be a powerful business tool? How?

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تم إضافة السؤال من قبل Lina Samer , Digital Media Graphic Designer , iDirection
تاريخ النشر: 2017/06/20
محسن يوسف الدسوقي الدسوقي
من قبل محسن يوسف الدسوقي الدسوقي , ادارة التسويق , الشركة القومية للتوزيع - مؤسسة صحفية قومية

Recent marketing studies have shown that advertising through social networking sites is one of the most important value generators So my dear sister should do this through a targeted time planTheir returns are measured consistently

Kashif Ahmed
من قبل Kashif Ahmed , Business Advisor/ Mentor-the most viewed writer on Quora - on business mentoring , The Solutions INC

Social media has proven its efficiency. It can be a vital tool in the most critical areas of almost any company. It’s simply a matter of figuring out “HOW” social media can work for your business to help it thrive, the opportunities it presents and the benefits of using it.

Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.

Social Media has relevance not only for regular internet users, but business as well.

If used wisely, social media can be a powerful business tool with benefits that are hard to ignore, including:

  • Revenue The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform. If you choose to advertise in social media, the ads can either link back to your business’ social media page and to your website.
  • Brand development Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.
  • Attracting customersSocial media can be a great way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalised social media campaigns to encourage them to stay.
  • ResearchSocial media profiles are a great platform for seeing what your competitors are doing.
  • NetworkingNetworking can be a valuable way to exchange ideas with like-minded people to improve the way you do business.
  • RecruitmentSome organisations use social media to advertise vacant positions. Job networking sites like LinkedIn are dedicated to the job market and can help you use networks to attract skilled people.
  • Search-engine discover-abilityYour website’s ranking in the search results of various search engines can sometimes be affected by the size and influence of your social network. As your social following grows,  your visibility in search engines may also increase

The main benefit of my approach is that I will never lose sight of your objective; it is always forefront of my mind in everything I do, ensuring that activity is never carried out for activity’s sake. Every comment I post, every piece of content I promote, every conversation I partake in and every influencer I reach out to works towards what you want to achieve.

Mohamed Kotb
من قبل Mohamed Kotb , Marketing & PR Executive , Bahrain International Circuit

Yes it can be a very strong tool indeed

Marketing is no longer about the stuff you can make, but about the stories you can tell.

Social media is the fastest most accurate tool to tell your product or service story.

Consumer behavior changed over the past 5-10 years, and there is no better way to monitor your target audience behavior better than social media platforms.

Also it allows marketers to reach a bigger number of targeted customers in an shorter period, less money and more accurate than many other marketing channels.

 

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