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as data and machine learning become more sophisticated in enhancing everyday consumer experiences
The Next big thing in marketing is coming from Big Data, IoT & Machine Learning added tageted Marketing.
As technology is peneterating more & more, we are being tracked for our usage of devices,time spend on what & where and for everything else. This is being done with the help of IoT devices which are genrating Huge chunks of Big Data. This Big Data is being decoded at granular level by AI & Machine Learning. Every user data is tracked & used & now being targeted minutely & accurately. The next thing in Marketing comes from predictive advertising using our behaviour.
Well!mobiles are the technology to today which will be replaced by robots tomorrow because the revolution is already happening.Then you have Big Data/IoT/Machine Learning also in the reckoning stages.As a brand marketer,I need to have a single view of my customers that I can use to make quick decisions that are best for the brand and consumer.By removing intermediaries,supply chains are shorter and technology becomes more user-enabling.
Here are three things that I see where marketing is heading for:
1) No Human Mktg---Brands have more data about consumers because they collect it from a growing number of digital channels incl social & mobile appl,not only do they collect channel data but also network and device data.
2) Consolidation---Business models and businesses are evolving towards consolidation.Data is being consolidated within the organization(I hope)
3) Applied Analytics & Inherent Intelligence---In talking to people everyday not once have I heard anyone say "I really love my mktg tech software.I wish I could spend more time in it,instead mktg analysts want to enter the software,perform an action,complete the task and exit the appl so that they can move on to the other parts of their job.Less time is spent on tacticals more time is spent on strategics.
It only makes sence that mktg tech vendors continue to make interfaces easier bto use embedding more intelligence and requiring less of the end user where possible.This is something worth planning for-the ability to embed and apply analytical techniques.
IOT and Data Science & Machine Learning
PPC, Social Media, Viral Advertising for Phablets (5.5" from 4 & 5")
internet of thing, bigdata, cloud computer
