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we have alot of people do not understand what is Maketing as you know sales is small part of Marketing But i want ask u. ( Can you sale any product with out Marketing onece we have competatives product so we need Marketin.
we have different openions of people.
Dr Wail Asad
1. first: sales
2. ad
3. promotion
I have three types of acquaintances:
First group think of marketing as a hoax, waste of money and time.
Second group believe its the allmighty hammer that will smite all obstacles.
Third group find it a tool as any other sales tool, that can be usefull and useless depending on the situation and person using the tool....
People think that marketing is only about advertising, and creativity,
however, pricing, competitor analysis and whether the campaings is driving sales or not doesn't matter to most pp
Also they think that it's all about personal selection and what they like, not what the target audiance will recive.
People as non marketeers. Analyzes things as sales volumes. That means the care of marketing influence is nothing.