Would you hire modern trade manager with high skills and many years of experience, but coming from traditional trade background?

I will hire him as long as his skills and expetice match the enterprice into which he is being recruited. His background if related will be an distictive advantage.

The reply is a direct answer only the two points raised for hirering a candidate but there definetly be other parameters to be considered as well which is not reqested in the question.

Sure i would hire him, and provide support to let him be aware of all details related to my business in modern trade, introduce him to my clients, because at the end of day he has high skills, and experience, and he can come out with new idea, beside he can understand how to coordinate with tradional trade people for the best of the business.