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متابعة

What are the marketing strategies used by Apple to sell their products?

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تم إضافة السؤال من قبل Sarah Ali , Senior Evaluation Specialist , United Nations
تاريخ النشر: 2017/07/10
Abdelhak Bensahraoui
من قبل Abdelhak Bensahraoui , Tendering Engineer , Schneider Electric

Apple company has a lot of advantages over it's competitors, one of which is high quality! Hence, it used quality leadership pricing strategy in all products provided. Another strategy which is commonly used nowadays, also used by Apple is maximizing market skimming where selling starts with high prices then gets cheaper within short period of time (mostly 3 months).

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