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When it comes to social networking and marketing, B4 developing any content for marketing with social networking add. we must conduct online research what other businesses in other countries are adopting and introducing. most of times, specially in the case of such countries like Pak/Bagladesh/Afganistan/India a product or service is introduced as a band new while in other countries the same product is replaced by newer technology. in Pakistan3G has been introduced a few months ago, and everybody is so impressed but in the west it is not new news any longer because3G has been replaced by the faster sources of internet. So,also research can prove to be your innovation.
Hi Mr. Pathiyil,
When yuou say increase social networking, are you looking at increasing the number of people on the assets? or increaseing the engagement on these patforms?
In both cases sticky content is very important.
The methodologies would vary from channel to channel. e.x: on twitter we would take a leadership route than on Facebookw here we could take a friendly advisor role.
As for your second question: Neilson reports had mentioned that60% B2B sales begin with a google search. So if your inbound marketing activites are good, then you would have made a mark on these folk even before your sales team has had their first meet.
Let me know if you need to know more on this.
Thanks
Very Interesting answer by Mr. Darshan Karthik... I support his answer.
Interesting content is all that matters for increasing social networking. In B2 B marketing the business community is always in search of new sources products and they all make use of the social networking media, the extend possible with great efforts and interest.
