Typography rules and terms every designer must know.
Typography is, quite simply, the art and technique of arranging type. It's central to the skills of a designer and is about much more than making the words legible. Your choice of typeface and how you make it work with your layout, grid, colour scheme, design theme and so on will make the difference between a good, bad and great design.
Here are 20 Typography Rules Every Designer Should Know it
1. Learn the basics.
2. Take note of font communication.
3. Understand kerning.
4. Limit your fonts.
5. Practice correct alignment.
6. Bring visual hierarchy into play.
7. Work with grids.
8. Practice smart pairing.
9. Pick an excellent secondary font for pairing.
10. Learn to measure.
11. Prioritize readability.
12. Choose your font palette wisely.
13. Get a handle on "widows" and "orphans."
14. Avoid stretching fonts.
15. Keep in mind that white space is NOT an empty space.
