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In determining your pricing strategy, which is more important? a marketing strategy b competitor prices c profit drive d brand positioning

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تم إضافة السؤال من قبل Ekemini Essien , Brand Manager (Home Care Unit) , PZ CUSSONS PLC
تاريخ النشر: 2013/10/14
Ekemini Essien
من قبل Ekemini Essien , Brand Manager (Home Care Unit) , PZ CUSSONS PLC

Hi Almuiz and Rasheed, I atually posted the question as a tricky one to aid learning of the group. Whilst all elements of the options have their role in determining the pricing strategy, the most important is the brand positioning. Marketing strategy and competitors prices comes next. Many marketers make this mistake, setting prices based on their marketing strategy without first predefining their positioning. 

Anita Nathwani
من قبل Anita Nathwani , Brand Manager , Macter International

For me everything boils down to consumer, a pre launch market research is the only way out.. present your product to your consumer, conduct a research... their perception is what matters.. (although you cant just ignore other important factors i.e. Competitors and company objectives) but Consumer has the ultimate power. if they do not sound willing to pay premium there is no way you could force them to pay extra pennies for your products! i remember a lecture of Mr. Kotler where he stated the way volkswagen showen their product prior to the launch to the target customer and asked them how muhc will you pay for this Car? .. 

Almuiz Tawfiq Basheer
من قبل Almuiz Tawfiq Basheer , Projects Sales Engineer , company working in warehouse wtorage & logistics

I think it all depends in marketing strategy as it is definitely include all parameters such as competitors prices, profit drive or brand positioning.

Loyola Aguiar
من قبل Loyola Aguiar , Head Of Supply Chain , M. H. Alshaya Company

On the Bases of how you will position your brand you decided your pricing strategy analyzing your competition pricing, decide your profit Margin and accordingly develop your marketing activities.

Faizan Ahmad
من قبل Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)

Hi Ekemini, 

Pricing is a tricky business. You're certainly entitled to make a fair profit on your product, and even a substantial one if you create value for your customers. But remember, something is ultimately worth only what someone is willing to pay for it..

All the four parameter has its own importance based on the product or services one wants to create. For example: in case of High end premium product brand positioning will play an important role & in case of FMCG product pricing Competitors prices will take wider role in deciding the price of the product.

Nasir Hussain
من قبل Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

To my opinion, every parameter is important in determining the pricing strategy. you need to use it cleverly and should give priority as follows: a- Brand positioning, B- Marketing Strategy, C- Competitors Prices, D- Profit Drive

Rasheed Ahmad
من قبل Rasheed Ahmad , Zonal Sales Manager , Green Revolution ( Pvt.) Limited, Izhar Group of Companies,www.izhar.com

competitor prices  and  brand  positioning

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