What should be the elements of an effective marketing communications plan?

having an effective marking plans depend on a couple of main elements that will make the working plan intacted and effictive, those elements varies from collecting data, survays and information about our targeted audience. 

preparation is the key element for marketing plans 

Marketing and communications plans help companies determine a course of action to spread messages to customers, partners or the industry. Marketing efforts increase revenue, brand or product awareness and customer bases if done correctly. Communication is a vital part of any marketing strategy; you can have the right message, but if you fail to communicate, it has no effect.

At first,marketing strategy have to be fixed.Then it should match with target and customer needs.Public relations,advertisements and marketing features are the most important.

Monitoring and evaluation review will provide the successful marketing strategy.

product should be of paramount importance to the customer. the price should be at an affordable and accurate rate nation wide/ world wide the place where the product is been demanded the most should be channeled towards the customer. that is high demand of the product should be the area of concentration. promotion of the products in that particular place/ environment at the right price helps marketing communication very effective.

The elements of an effective marketing communications are as follows:

1. Context analysis: review the situation call the need fro promotion

2. Set clear, consistent and realistic communications objectives based on existing situation.

3. Develop relevant, reliable and responsible strategies to help achieve set objective.

A. Pull strategies to aim directly to target audience

B. Push strategies to aim at channel members

C. Profile strategies to aim at reputation development and enhancement

4. Use tactics (communication mix) to help realise the above strategies

A. Direct marketing techniques

B. Advertising techniques

C. Personal Selling techniques

D. Public relations techniques

E. Sales promotion Techniques

5. Plan implementation

A. Identify resources needed to action the communications plan

B. Build assumptions

C. Forecast sales

D. Develop a budget

E. Allocate authority and responsibilities among employees

F. Apportion activities with time frame intended for implementation using a tangible schedule

6. Control activities by developing key performance indicators and a feed forward control system. Use KPIs to review performance periodically and where relevant identify shortfalls and take corrective actions accordingly.