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As a Sales Director, Is it better to make competition between sales teams? or it is better to work as one team to get your target?

Most of the organizations I knew was using a concept of competition between their sales team, although I believe that working as one team would get better results. What do you think yourself?

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تم إضافة السؤال من قبل Amer Khalaf , IT Consultant Engineer , RGTS (Raha Group of Technical Services)
تاريخ النشر: 2017/08/14
Duncan Robertson
من قبل Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

Both.

Friendly competition between sales teams is good: it helps encourage people, keeps them motivated, and it's fun. 

But never forget that the real target - the one the shareholders care about, and the one that pays everybody's salary - is "total sales".  Nobody outside the sales department cares about the different sales teams.  

This distinction can be implemented many ways.  For example, have weekly sales targets for each team with fun or trivial prizes or penalties.  However, the monthly target, which is used for bonuses, is for the whole sales department. 

M OMER IQBAL
من قبل M OMER IQBAL , Project Manager , CHINA COMSERVICE CCS SAUDI

Compition must be healthy between sales teams. Cordination must be there betwwen two teams. As well as distribution of customers too. Some times the mixing of same customer gives a bad impression of your company to the prospect, if the sales member of both teams visiting one customer same day. Just imagine how the prospect will respond about the company management.

 

JED EDON DELFIN
من قبل JED EDON DELFIN , Barista , M. H. Alshaya Company - United Arab Emirates

as a sales directors they should work as a team for a better results

Nazmi Al Said
من قبل Nazmi Al Said , Branch Manager , Khereiji Showrooms Co.

From my experience I prefer to make all the team work as one team. Because when the competition creat any conflict with salesman benefits they will choose the personal benefits and this may lead for losing the deal with customers . For securing the business you have to creat the one team with good motivation for all in case they close the deal.

SHEIK APSAR
من قبل SHEIK APSAR , FIELD SERVICE ENGINEER , WATERS CORPORATION

Working as one team gives good Result

Anthony  Tetteh
من قبل Anthony Tetteh , Business Development Consultant , Alpha Capital Savings and Loans Co.Ltd

Yes.Because a good sales team ensures that business is captured and remains secured

Youssef Chaikhelard
من قبل Youssef Chaikhelard , sales and marketing director , THE BEAUTY SECRETS

YES. People make different with the right leader

Prabodha Kumar Pradhan Pradhan
من قبل Prabodha Kumar Pradhan Pradhan , Chief Executive Officer , The City Multi-purpose Co-operative Society Ltd

Not always, because it is the overall meticulous plan for the sales of a product when business successes.

Mohamed Mahrous
من قبل Mohamed Mahrous , manager marketing and sales , Agricultural Gulf Layers Breeder Co.

yes in case you select them carfuly

Ahsan Ghias
من قبل Ahsan Ghias , ii

As per my experience over the years both type of strategies are good depending upon the situation at hand. There can be instances whereby a competition between the teams can produce better results. It is the responsibility of the leader to ensure that the competition is healthy in the best interest of the organization. By having a competition between the sales teams it becomes easier to cover a larger area and contact a bigger clientage number wise. However there can be a situation whereby a dedicated and cocerted effort is required to focus on a particular area or specific clients, in such a scenario one team is more effective and can get to the target more easily and in a shorter period of time.

Abdul Jabbar Kandy
من قبل Abdul Jabbar Kandy , The TRANE Company

It should be both depends upon market situations, performance, friendly competitions.

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