What are the main features of customer value management system?

Customer value management is managing each customer relationship with the goal of achieving maximum lifetime profit from the entire customer base. Customer value management enables companies to take full advantage of the economics of loyalty by increasing retention, reducing risk, and amortizing acquisition costs over a longer and more profitable period of engagement.   The customer value management cycle can be broken down into three stages: • Right customers (acquisition) • Right relationship (development) • Right retention (keeping valuable customers)