Using social media marketing, Has it become the most effective marketing technique?

Giving the fact that social media is nowadays the most powerful tool and is being used by all the people around the world and of different ages then i must say it is a very effective marketing technique.
It is not the only marketing technique but it is one of the most powerful techniques.

If you are a business owner you always want to be able to connect with the people who are purchasing your products and/or services.
There is simply no better way to do this other than through Social Media.
More and more people use the internet to find their products and services.
Utilizing Social Media Optimization in your marketing plan will create loads of relevant content all over the internet that your existing and potential customers will be able to see.

Social media is effective because 

• Number of active users on a platform i.e. Facebook, Gmail, Twitter, Whatsapp
• Targeted ads, e.g. Put an ad of Protein Vitamins on facebook and target Only people who like to workout in Downtown, Zurich, Switzerland

• Mainstream companies have enough money to spend and identify its customers and over sell.
• Users spend a hell lot of time on social media
• Smartphones and tablets are used by everyone these days which are a source of lead genertion.

Social media is indeed picking up pace, and although print advertising seems to have lost its strength in the past few years, it still seems like broadcast advertising is still hot, given the money being spent by massive brands on their TVCs.

Social media marketing indeed is a most effective marketing technique.
In a recent study it shows that Facebook has passed one billion subscriber, followed by twitter, Pinterest, linkedin, Googleplus etc.
It is clearly shows that more and more people get connected in social media and thus creating a huge opportunity to online marketer to exploit it.

I think that Social Media is a very important part of marketing however, for greater exposure can't be used alone.
Social media is a clever way to reach your audience and get direct feedback but it can't be enough.
There should be other marketing tools available to reach more people.
You understand the mentality of your followers through social media and use this to reach more audience through sales and marketing.

it is effective, but it not easy to handle.
it needs a level of knowledge and level of of competency to gain a significant value of it.

Beware of false knowledge; it is more dangerous than ignorance.

No it has not. It is a great tool, but there are greater tools such as SEO, Google Adwords, SMS campaign and many more to drive immediate sales. 

 

Social media marketing certainly offers a massive opportunity for organisations to target their consumers.  There is no excuse for any company, however small, not to grow their business via social media networks.  

 

But  before allocating a significant percentage of your budget into paid adverts on social media it’s important to build a relationship with your online consumers.  Investing time to create engaging content will build loyalty.  These visitors will then be more inclined to convert into customers.

 

With any successful marketing technique you need a clear and defined strategy.  Social media marketing is no different. Integration with other channels is key and should be recognised for their impact on improving brand recognition, user experience, SEO and conversion.

 

Social Media is NOT the "Most effective marketing Technique." It is a good platform and an effective one too, if and when used consistently and regularly. 

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Wafa' Nimri

CEO