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One of the key elements of a successful marketing strategy is the acknowledgement that your existing and potential customers will fall into particular groups or segments, characterised by their "needs". Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, should be the focus of your strategy.
You can then create a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target. For example, if a particular group of customers is looking for quality first and foremost, then any marketing activity aimed at them should draw attention to the high quality service you can provide.
Once this has been completed, decide on the best marketing activity that will ensure your target market know about the products or services you offer, and why they meet their needs.
This could be achieved through various forms of advertising, exhibitions, public relations initiatives, Internet activity and by creating an effective "point of sale" strategy if you rely on others to actually sell your products. Limit your activities to those methods you think will work best, avoiding spreading your budget too thinly.
A key element often overlooked is that of monitoring and evaluating how effective your strategy has been. This control element not only helps you see how the strategy is performing in practice, it can also help inform your future marketing strategy. A simple device is to ask each new customer how they heard about your business.
Once you have decided on your marketing strategy, draw up a marketing plan to set out how you plan to execute and evaluate the success of that strategy. The plan should be constantly reviewed so it can respond quickly to changes in customer needs and attitudes in your industry, and in the broader economic climate.
By rebranding the brand to change it's bad name and researching what went wrong that it lost its reputation. The best answer of this question is Rebranding and Repositioning the brand so that the negativity associated with the brand can be minimzed and the brand promise should be fulfilled
Analyze your specific target market and their demands as well as preferences using primary and secondary research, then take a look at your product and identify where you went wrong based on these analysis. Find out how it failed to satisfy costumer requirements, listen to your costumers.
If you are already an established company or an authority in the market, take a look at where you may have misaligned your goals with your company's original vision, mission statements, and policies.
If your product caused harm to costumers or is a total financial loss, take it out of the market immediately and offer replacement for any harm or loss caused to costumers.
Finally, reintroduce the improved product and focus its marketing on its improvements.
You have to struggle again such as many companies like Nokia who failed and lost the market and now they are struggling. You have to change your activity or behavior to be there.
Damage once done is done. Identify the cause of it and then decide the steps.
One way to do it is to have a root cause analysis and then narrow down the areas which resulted in the loss of customer interest. In the end customer is the king.
Slowly by eliminating the causes will help in gaining the reputation back.
