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متابعة

How to develop a new market to extend your business nationally or internationally?

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تم إضافة السؤال من قبل Farooq Abbas , Consultant - Sales & Int. Business Development , EDNA GROUP
تاريخ النشر: 2017/10/31
Nadah Dhiyebi
من قبل Nadah Dhiyebi , Account Manager , Aggrey & Clifford

My advise would be to develop a new market by penetrating through an existing market. What I simply mean is to identify sub segments within your segmented target audience and twist your product or service slightly to appeal to them. I will give examples of companies in both goods and service industries who have done this and were successful.

Goods --> Coca Cola --> Diet coke for diabetes , 200 ml for kids, additional sugar for Mexico market.

Service --> Vodacom --> Area code +44 for High value customers in Qatar, or university bundles for the youth in Tanzania.

I believe they are a number of approaches to the above problem but this is my take. Hope it helps.

المزيد من الأسئلة المماثلة

هل تحتاج لمساعدة في كتابة سيرة ذاتية تحتوي على الكلمات الدلالية التي يبحث عنها أصحاب العمل؟