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Salam
you have mentioned in your question for important point is Falling Market ???? in this case logically should be playing in smart strategy , and focusing for potential customers the have a cash money , have desire to own new properties,Offer attractive prices with a simple profit margin , Activate strong advertising campaigns, Repeat visits to potential customers.
Regards .
Show them and convince with the figures and facts of past on Property market.
Explain on why you are predicting or projecting that the market will rise in the future.
Make them understand that this is the best time to invest when you looking for a Long time investment.
