أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Thanks
I support my colleague Luciano's answer
The best two books to readThey1-Everybody Writes-This book by author Ann Handley, published in 20142-Marketing ManagementThis wonderful book by Dr. Mahmoud Sadiq Bazraa
Hi wrote about building strategic competitive advantages in marketing and integrated integration methods to achieve more powerful benefits and performance enhancement
I advice you to read for the following authors:
1- Philip Kottler.
2- Dr. Tallat Asaad Abd El Hamded.
I prefer you connect with marketing specialist better than reading books
" The Tipping Point", by Malcolm Gladwell.
other good books on marketing are " Meatball sundae and All Marketers Are Liars,
also you could read Harward Business Review.