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Which books should I read to improve my marketing knowledge?

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تم إضافة السؤال من قبل Dana Qaisi , Social Media Specialist , N/A
تاريخ النشر: 2018/01/23
Omar Saad Ibrahem Alhamadani
من قبل Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks

I support my colleague Luciano's answer

tounci abdallah
من قبل tounci abdallah , تسويق , famag

The best two books to readThey1-Everybody Writes-This book by author Ann Handley, published in 20142-Marketing ManagementThis wonderful book by Dr. Mahmoud Sadiq Bazraa

boualem larbi
من قبل boualem larbi , مراقب , الديوان الوطني للاحصائيات

Hi wrote about building strategic competitive advantages in marketing and integrated integration methods to achieve more powerful benefits and performance enhancement

Raafat Sallam
من قبل Raafat Sallam , Organizational Development and Training Consultant , Training Centers, Marketing Organizations.

I advice you to read for the following authors:

1- Philip Kottler.

2- Dr. Tallat Asaad Abd El Hamded.

 

Omar  Alali
من قبل Omar Alali , Teaching / managing , TIME

Thank you for your trust and confidence I strongly believe before reading about marketing we need to work on our life skills and communication skills . The easiest way is to read Andrew Mathews's books . Knowing ourselves and the people around us is the key to success in every business .

احمد المغاريز
من قبل احمد المغاريز , مترجم , Knowledge Point

I prefer you connect with marketing specialist better than reading books

Mohsin Rasool
من قبل Mohsin Rasool , Accountant , FKB CONSTRUCTION AND BUILDERS

Principles of marketing is the best book

LUCIANO VILLAGGI
من قبل LUCIANO VILLAGGI , Former CONSTRUCTION MANAGER , ALSTOM POWER

" The Tipping Point",  by Malcolm Gladwell.

other good books on marketing are " Meatball sundae and All Marketers Are Liars,

also you could read Harward Business Review.

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