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What are the new forces shaping marketing?

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تم إضافة السؤال من قبل Ashraf Alsinglawi , Medical Supply Chain Planner , International Committee of the Red Cross
تاريخ النشر: 2013/10/21
Fazlul Hoque
من قبل Fazlul Hoque , Assistant Director , DoF,GoB

 

The following are the new forces that shaping marketing:

  1. An evolving & complex digital landscape
  2. Consumer control & empowerment
  3. Technology growth & proliferation
  4. An expectation for marketing to have a positive  impact on the bottom line
  5. A shift from making campaigns that are one and done to making experiences that live on – and are fueled by consumers and social interactions.

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Social media, CRM, mobile and internet marketing, to name a few.

arij arij
من قبل arij arij , صيدلانية , صيدلية حمدة

Nowadays I think the most impotant factors that shaping the market are:

1 supply or demand: Prices and rates change as supply or demand changes. If something is in demand and supply begins to shrink, prices will rise. If supply increases beyond current demand, prices will fall. If supply is relatively stable, prices can fluctuate higher and lower as demand increases or decreases.

2 A country's economy and its currency:The more money that is leaving a country, the weaker the country's economy and currency. Countries that export are bringing money. This money can then be reinvested and can stimulate the markets within those countries.

3 Government spending increases on contracts can be used to help ease unemployment and stabilize prices.

Karthik Palatel
من قبل Karthik Palatel , Senior Pre Sales Engineer , Incom Solutions Technology LLC

Each and every establishment with their primary focus on the market tries to improve their quality by improving their creative and technical ideas and thus applying it  on the market. So every establishment can turn out to be a force in their respective fields by improving their quality and thus satisfying their clients in all needs.

ZAREEF KHAN
من قبل ZAREEF KHAN , sales mananger , anant dream developer india pvt ltd

defination  Forces of demand and supply representing the aggregate influence of self-interested buyers and sellers on price and quantity of the goods and services offered in a market. In generalexcess demand causes prices and quantity of supply to rise, and excess supply causes them to fall. and social media mobile internet marketing few

 

Menerva Melad
من قبل Menerva Melad , Account Executive, Key Accounts , Graphic Home Company

internet and advertising

Mohammad Tohamy Hussein Hussein
من قبل Mohammad Tohamy Hussein Hussein , Chief Executive Officer & ERP Architect , Egyptian Software Group

The Internet and analytics

Subhranshu Ganguly
من قبل Subhranshu Ganguly , Quality Analyst. , WIPRO

Apart from internet and social media I think mobile phone SMS service has become a great hit. The company can inform the prospective customers about the latest offers and  discounts. As the customer does not get a call he is not irritated by the marketing activity. If not interested he can simply delete the message .

Hersh Lulla
من قبل Hersh Lulla , Deputy Manager - Marketing, Kodak - India Cluster , Kodak

Marketing is an evolutionary field where the relevance of forces that shape it changes with changing customer preferences. Today, we live in a globalized scenario that is ever-adapting and ever-changing. With the advent of better technologies and the internet, social media and content-driven marketing have become major forces that lay their effect on marketing. With rising awareness levels and a multi-cultural approach to selling to educated consumers, there comes a need to create experiences and sell stories more than pushing products. This creates the need to blend with a pull-strategy to market to the new breed of consumers.

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