What's the most effective marketing method you use to reach your segmentation ?

offer solutions to your segmented customers,cars were sold and marketed at the begining of their inception as a solution for travelling faster and effortlessly,now we market them based on quality,resale value,dependability,looks and we base our solution based upon the segment we target.

for people (segment)  with tight budgets we stress on resale value,for high end segment we base it on looks,prestige,options,ego..etc