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with customer focused marketting brands are asking "what benefits are offered to a customer? where as in customer centric strategies marketting the question of brand is what do we gain from the customer. the underline theme of both the strategies is
you have to give in order to receive.
The key difference between customers centric and customer focused is that cicustomer centric organizations operate by focusing their marketing effort on customers' lifetime value by offering a number of products that they want in different phases of life while customers focused organization operate with a strong orientation towards serving customers needs
the compines who are working on Customer Focused strategies , actually working on Customer wants, they ask you about your feedback about service or products, and customer care service agent take care of complain when you report it.
the compines who are working on customer-centric strategies actually working on customer needs. they anticipate your future needs behaviroal paterns marketing trands, leverging data inside or outside of the orgnisation.
hi lana
i think .. iam not sur .. maby its
focus on customers to be directly involved with them & customer-centric strategies its the planning that given to the staff.
i wish its right heheheheh
thanks
Thanks for the invite Lana!
My understanding is -Both relate to customer engagement - while the former relates to efforts in engaging certain segment of clientele for specific product portfolio / specific age group etc and the latter anticipates the needs of larger section of populace with "innovation and technology" enabled future ready solutions acceptable to many customers in general
Strategy being Customer foucussed is driven by - is want based - customer taste / preference while Strategy being customer centric is driven by - is need based common denominator across larger cross section of customers .
Well said and explained By Muhammad sarwa agreed with him and all the rest of them.
Customer-focused strategies: The company that is customer-focused aims at interacting with customers so as to sell more and more products making out the maximum profits.
Customer-centric strategies: When the organisation is more interested in understanding the needs and wants of the customers its called being the customer-centric. This stratyegy aims at focusing on maintaining long term relationships with customers.
customer focused mean something gets there attention while customer centric strategy mean approaching looking for something what they desire.i think so
it is hard to tell the difference between customer-focused and customer-centric thinking. However, when you peer into their internal processes, KPIs and other operating metrics, a different reality often emerges. What you discover when you look under the hood is that many companies mistake their customer-focused culture for a customer-centric one.
- customer-focused companies care about wants. because they are focused on delivering on customer wants.
- customer-centric companies care about needs. because It requires that you get deep into understanding their fundamental needs as part of your relationship management efforts.
