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thank you . as the question's topic is some how far from insurance and reinsurance speecialization , I regret unable to of assistance and answer the question
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Target audience is the Main difrence between Marketing Communication and Corporate Communication, because in Marketing Communication you target the customer to communicate massage for incresed sales. and in corporate communications the Company Target the stakeholders of the company,such as investors, clints, media, etc
marketing communication reffered to as comunicating with the consumer . while corporate communication belong to the corporate customer which are organizations , media , or simply we can say its a b2b communication .
The overall view of the various marketing communication functions such as advertising, public relations, personal selling, sales promotion and direct marketing.Analysis of the definition:It is an integrated system of sub-activities (as it is included in public relations, marketing outlets and after sales services).It is a dynamic dynamic activity with economic dimensions (profit) and has social dimensions (public services).Marketing aims to achieve the objectives of the establishment: - profit - expansion - spread.It is a carefully designed process (there is a layout) and carefully guided (audience defined and defined).Marketing includes tangible and intangible goods.Non-profit organizations (public) can practice marketing alongside profit-making organizations through care Institutional communication is the communication that combines internal administrative communication in its three forms (ascending - down - horizontal) and between the institution 's contact with the outside community surrounding it, and between the management of the institution and its audiences, whether internal or external, Including the pressures and policies that work within it, to walk in the three upward and downward trends and horizontal, and remains governed by the circumstances and possibilities available and surrounding the institution, in order to achieve success and desired gains.
to me, marketing communication means delivering the deatails about the product to the market. how their product is different from the market. what qualities they have in their product.
while the corporate communications means delevering the details in the corporate about the corporate, it includes their competitors nd their profit and loss in the market. how to change their product.
Marketing Communication - lets spilt it up and discuss, marketing is an action where we want to expose,enlighten,educate about the product we have.It is the reason why each and every product get's its reach and value in this wide earth.So how does this marketing reach every individual, it's the basic MASS COMMUNICATION i.e. communication through Radio,Television,Internet,Newspaper,Magazines,etc.These are the communication that reach entire world,every person.
Corporate Communication- Whereas corporate, is a like a community which holds the members responsible for the firm's progress in day to day life. It contains the board of members, shareholders,firm's lawyer, security,R&D,Quality management.The communication which is built within this community and doesnot outreach the outside world is corporate communication.
So the difference between them is marketing communication reaches every individual in this world,on the otherside corporate communication is within the walls of the corporate and doesnot reach the outside world.But,Marketing communication seems to be stronger because of its vast approach in today's life.
Difference between marketing and communication (and advertising)
You will understand, to advertise or communicate is to do marketing!
Marketing can be divided into 2 main branches:
strategic marketing
and operational marketing
The "operational marketing" branch can itself be divided into 4 sub-branches:
Product
Price
Distribution
Promotion (communication)
This is the famous "marketing mix" better known as "4P".
And finally, the "promotion" branch can itself be divided into 2 sub-branches:
The "Media" (advertising)
The "Non-media"
This structure is a relatively traditional marketing approach, sometimes too "academic". Today, digital tends to erase the boundaries between these domains and subdomains.
So what is the difference between marketing and communication then advertising? This is simply the "hierarchical link" of marketing on the other 2 subdomains.
Communication
The communication intervenes only afterwards. It will not be able to compensate for the lack of a poorly calibrated offer.
Communicating is used primarily to:
publicize the company and its products or services as a first step
create a brand image through permanent communication (especially to stand out from the competition)
loyalty
then to announce novelties: products, services, employees, premises, events, etc ...
Communication is therefore only a branch of marketing.
It is also concretized by a strategy and then in a communication plan, even simple. He will define:
the message or messages to be transmitted
the targets to touch
adapted tools
actions to take
a budget
a schedule
That's it, you know now where communication stops, and where does marketing begin!
