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In the world of Business Administration, the term "customer expectation" is closely related to what?

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تم إضافة السؤال من قبل Raafat Sallam , Organizational Development and Training Consultant , Training Centers, Marketing Organizations.
تاريخ النشر: 2013/10/22
Nourhan Darwesh
من قبل Nourhan Darwesh , Product Manager , Mysteronix

How the product will serve me (including the product benefits, features, after sales services, the sales person way of presenting, if it is a service will I feel the same feeling that was expressed in an Ad of by the sales person... etc)

Ahmad Khreasat
من قبل Ahmad Khreasat , Risk and Quality Officer , Royal Scientific Society - Policies & Risk Dept.

i would rather use "Customer Perception"

because it involve the customers as well potential customers.

the customer perception is a measure for his awareness of company product, brand and offers. also it measures the satisfaction level of the product.

 

if you have an advertisment campaign, then you need to measure the customer perception. is he aware of the message you sent? does he think it is tempting?

 

if a customer bought your product, then it measure customer satisfaction regarding the price based value...etc

مستخدم محذوف‎
من قبل مستخدم محذوف‎

"customer expectation" is closely related to customer experience  and the level of service they receive.

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