ابدأ بالتواصل مع الأشخاص وتبادل معارفك المهنية

أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.

متابعة

What is more important to achieve success: marketing or advertising?

user-image
تم إضافة السؤال من قبل Salam Assi , Customer Service Officer , Etihad Bank
تاريخ النشر: 2018/03/04
مستخدم محذوف‎
من قبل مستخدم محذوف‎

I think the best answer can be found on the below link

http://www.marketingprofs.com/2/mccall5.asp

(My opinion)

Christine Ndunge Wesonga
من قبل Christine Ndunge Wesonga , Management Trainee , Career Point Solutions

In my opinion marketing is more important to achieve sucess this is because when marketing a product or brand you get to do consumer research and product design and this will help you achieve success by matching  products with the needs of the consumer

tounci abdallah
من قبل tounci abdallah , تسويق , famag

Definition Marketing is the method or activity used by producers to sell products or services to consumers. [1] Marketing is defined as the strategy that helps attract a group of consumers, including the application of many activities, such as sales, advertising, etc. [2] Another definition of marketing is that all commercial activities rely on the application of the art of advertising services and goods for transfer to consumers. [3] Advertising Definition Advertising is the profession used to promote the sale of goods or services [4] The advertising defines attracting public attention to something, whether a service or a product, by using various advertising on radio, magazines, television, and newspapers. [5] Marketing and Advertising Elements Marketing and advertising depends on a range of elements Which are their contents, and information about these elements: Marketing elements Marketing elements are the basic rules upon which marketing depends and contributes to understanding its nature and how it is applied. The marketing elements are divided into four types: [6] Product: The most important elements of marketing, because all other marketing elements depend on it to carry out marketing activities, and the product is one of the things that can be presented to the market for consumption or use Or to achieve a particular need; it constitutes physical or intangible characteristics, such as services. Price: The activity that aims to determine the value of the product, which is paid by the buyer (consumer) in exchange for the goods or services, and the price is the important element in making marketing decisions in enterprises that rely on the use of the value of exchange, Contributes to its profits for reasonable prices at consumers. Distribution: A group of means and entities that seek to exchange together to provide services or products to individuals. Distribution ensures that products are available when consumers or customers need them at any time or place. Promotion is the activity that depends on the application of communication with customers in order to convince them of a specific idea, service or commodity, which helps to influence them and attract their consumer behavior to get what the promotion offers. Ad elements Advertising elements are a set of elements that contribute to the building of advertising effectiveness and are divided into the following: [7] The text (title): one of the most important elements affecting the advertisement, and must be communicated in a clear and concise manner; it is important to use An influential title leads to public interest in the product and conveys summary information about it. Drawing: A collection of graphic symbols and captions that interest the ads, and can be combined with the text element to achieve the best impact on the audience, leading to enhanced attention-grabbing between the service or product and potential customers. Formatting: The way you put all of your ad elements together; in order to arrive at the final creation of your ad, the ad often needs an image, text, and title that all affect the audience. Figure and size: The means and drawings that make up the size of advertisements in magazines and newspapers. Their dimensions and sizes vary according to their location within the magazine's pages or cover, and the shape and size often depends on the specific purpose of the advertisement. Paper is an important element of advertising. The type and composition of the paper convey a positive image of the advertisement, making sure to use non-traditional ink and replace it with soy ink. Marketing and Advertising Characteristics Marketing and advertising are characterized by a number of characteristics: Marketing characteristics: Marketing characteristics are the main characteristics: (8) Follow-up of customer orientation: Marketing is a means of directing all business activities in order to achieve customer satisfaction; By focusing on their wishes and needs, thus contributing to maintaining the presence of business in the right way. Marketing Research: A systematic and systematic program aimed at keeping pace with the market by supporting the role of innovation and innovation in providing products that match customer demands. Marketing planning: is to rely on the application of a targeted approach to achieve marketing objectives, marketing planning helps in the emergence of a consumer-oriented philosophy in the trading system, and marketing objectives must be linked to the acquisition of profits through customer satisfaction, In a precise manner. Integrated marketing: is the formulation of administrative and organizational objectives, it is important to strengthen the coordination between the activities of organizational units in a proper manner, and also the management of marketing to ensure the development of the marketing mix in order to reach the objectives required. Advertising features: The characteristics of advertising, the most important of which are: [9] market support tool; ie advertising is a tool used to communicate with the market through a variety of means, such as promotion of sales and advertising; advertising is a popular and powerful in the market . An impersonal communication medium. Advertising is a mass media that targets a certain audience, as well as many individuals in a timely manner. A paid model. In other words, advertising is one of the most cost-effective means. The advertiser has to spend money to buy tools and the media. Companies must prepare a special budget for advertising costs. Spread and

Emmanuel Wamweta
من قبل Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

It is almost IF not impossible to separate advertising from marketing. This is why we have the promotional mix in place, to harmonise and simultaneously or concurrently facilitate success in business. Although marketing is the parent concept in this case, advertising is equally important thus most of the activities involved in these two concepts are the same and can not be seperated, hence the distinction is very slight. Thanx for the invitation

احمد المغاريز
من قبل احمد المغاريز , مترجم , Knowledge Point

both are important for successful achievements

Mohammed Saleh hussien alhada'a Saleh
من قبل Mohammed Saleh hussien alhada'a Saleh , driver caption crew , blue bird aviation

The advertising and the marketing together to achieve success

AZHARUDDIN MOHAMMED
من قبل AZHARUDDIN MOHAMMED , IT Assistant , Contact Center Company

Advertising is more important in present generation. Most of the people follow on soscial websites and media. it is easy way to reach people with your product.

Pradeep Rajagopalan
من قبل Pradeep Rajagopalan , Service Operations Manager , AJM Kooheji Group

It depends on which phase the product or service in question is Also the type of product or service in question In traditional market place marketing can be first and advertising can pitch in at the right time to pace up the momentum. But if we are talking about a new idea advertising can create the initial uproar and marketing can capitalize on the initial buzz created

Mohamed Fawzi Mohamed
من قبل Mohamed Fawzi Mohamed , Marketing and Personnel Development Officer , Arabian Rocks Industry Co.

In my view, advertising is part of the many and varied stages of marketing,

  The procrastination of the general concept includes advertising, branding, market monitoring, customer engagement, product identification, sales and after sales services.

Monica Lawrence Monica Lawrence
من قبل Monica Lawrence Monica Lawrence , Procurement cum Administration , Beam Groups

Actually both is important but if we choose marketing first we come to know clients views and opinion. This will help us to develop if lacking anywhere and then can go for advertising to promote a step towards success. 

Bara'ah abdel mawla
من قبل Bara'ah abdel mawla , Marketing trainer, soft skills trainer, Business administration trainer , International Center for Information Technology

  1.  not all of companies use both of them vecuse it depends on it's Budgate and the size of the company and it's customers.
  2. Marketing Specially Social Marketing is the sheepest, most effective way to reach any goals the company want to achoeve.
  3. Advertising is required to acheive the same goals.
  4. both of them are related to each other.

المزيد من الأسئلة المماثلة