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i always prefere a blend of marketing methods when constructing an effective market plan,our customers even if we segment them still are diffrent in attitudes and expectations.
it purely depends upon the product and customers
The best marketing technology ever is Mouth to Mouth
Identify the customer first, read up his mind then imply the method which makes his to purchase the prodcut
Most of the marketing we see today is selling-based marketing, designed to sell a product or service. And you know what happens when we see an ad in the newspaper -- we turn the page. When we see a commercial on TV, we either hit the mute button, change the channel or go to the refrigerator.
So, which marketing method is better ? Education-Based Marketing because it gives your prospective clients what they want: information and advice. And because it doesn’t hurt your credibility by casting you in the role of a salesperson.