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And of course, any SEO strategy should work hand-in-hand with a basic content strategy:
Nothing is going to last forever as changing of algorithyms in the future can require you to change your strategy as well. For SEO you can divide it into two parts. On page and Off Page SEO. The On Page SEO can remain for quite a while and not a lot of changes are required in the long run unless the content in question is subject to change or it needs constant optimization due to competitor research and analysis. The off page SEO never stops, not unless you want the competitiors to get a lead on you, even if you are sitting on the first position on SERP and the market is competitve, you can never stop SEO as I have seen several businesses getting hit and in worst cases never recovering as they were left far behind, obviously there are other factors as well such as investment, skill etc. For content, Search Engine like fresh content, as long as your content gives value to your users, you are good to go, if the nature of the content is something that requires an update, then do so. Frequently updated content gives an impression to search engines that the web master is active in providing the latest information. Use various platforms to try and push your content. Stay up to date on the latest industry trends.
Conspiracy, thinking, planning, planning and implementation, and developing a plan for continuous development
The development of search engine algorithms, and limiting search engine optimization among several key factors to stay away from Black Hat SEO, avoid deceiving Google in any annoying site posting, keeping away from spam, backlinks, word stuffing, and lots of methods Which was used to upgrade the site ranking irregularly, we have established factors and fundamental to improve the sites.Google's penalties have become very strict on sites that do not work properly using Google's guide and follow-up, where there is every new update period for spam content, hacking Linux and a decline in rankings of search engine sites so we can limit the science of cyo in general to three Things are: Choose accurate and comprehensive keywords for the site so that Google can easily identify your site, and understand the content accurately. Create an attractive and light site design, to facilitate the work of search engine spiders and archive your site, leaving a good impression of the site when the user. Disseminating competitor and good content, paying attention to articles or site content, posting to social networks, and posting your link in the right places.Improve your site What are the six steps to improve the results of any site? 1. One page, with one keyword targeted: You can not target 10 keywords with one article or page, select the target group that will benefit from the content of that page, for example, see an address like this:Download Application Plus Plus for Android Download Watts AP 2015You have to choose only one sentence, either download the wattage, or download the WTSP Plus, so when you see the visitor of this camouflage will not enter your page, and move to another result, even if entered, did not find the required, will exit directly, leading to bounce height rate your site.2 - Put the target word in the title "Start title": Of course you can not target any word if you are not in the title of the page within the title tag, and very much prefer to be at the beginning of the title of the page, and the completion of the previous example, if we want to target "download Wattsp" , We will have to put it at the beginning of the title and then put a word or two beside it such as:Download Wattsab for all devicesThrough the title, we understand that this page provides download links for the application of Wattsp and not WattsPlus Plus for all types of devices.3. Insert keyword in front of page: When you start by writing the page content, place the keyword you target in the front with a frequency of two or three at the most, and of course the introduction is not less than 8 lines, ie 100 words.4 - Make your site fast and compatible with mobile devices: Now one of the most important things is to choose a simple design of the site and compatibility with mobile, especially with the announcement of Google start the evaluation period of sites according to their compatibility with mobile, and we talked here in the successful site more than one article on improving the speed of the site, And important practices to match your site with mobile, where previously these factors help to distinguish the site, but today became an important factor to be among the ranks of competitors.5. Publish your links to trusted sites only: Google's algorithms set the limit for the random spread of links, and the Baclenex campaigns that harvested hundreds of thousands of external links to the site in a small time, making this very annoying.So we have to publish the link from a reliable site such as university sites ending in edu, government sites that end with gov, sites that carry a high rating.6 - linking the important pages internally (internal links): In my opinion that this factor is one of the most important factors to create the site internally, and a key factor of search engine optimization, where you must link your articles beautifully, so that the visitor to navigate for as long as possible in your site , And moving from one page to another by cleverly linking to your pages.
Hi Farah,
A few basics to consider:
Be SMART, align your SEO goals to the SMART metrics and should not go wrong. As you mentioned you want it to last, however this is not a hundred percent in your control as the nuances of SEO are changed constantly to avoid "spammers" or manufactured SEO techniques to overrun good SEO tactics.
A few simple tactics
- "benchmark "what are my goals, where am I currently and how much % wise would I like to improve, within a particular time frame"
- Good content, is good content, despite the algorithms looking at Key words essentially you will need natural content which is relevant to your stakeholders. Google rewards relevant and natural content.
- implement your basic SEO tactics, make sure your content is "index-able and relevant" as Google bots crawl the internet they'll seek content which is easily found "index-able" and most appropriate to search terms "relevant".
- become a thought leader which in your industry, push content which is applicable and appropriate
This process will not happen over night, and you will need to constantly check and recheck content to see what works. The data your receive through your analytics should influence your decision making process. However the KEY is to start, and then monitor and act.
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If you are selling cold drink or have a sport shoe brand just like any other business, if you are new in the market and have competitive pricing, you still be struggling in the first 1-2 years for good sales. What you need is: something that others doen't have that adds value to your product. Example: If you have a cold drink brand, dont go for a product that everybody can drink. Categorise your products, and target them individually to the individual audience, that ways you will test your products and audience responses. In this way of marketing use only strategies related to target audience and the product for that audience. This is what we call Business Development and Strategy for a Brand. Same thing goes for Individual products, using USP per product in content like blogs on website, social media posts, video adverts and youtube, SEM's etc.
