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Color is appereance of any design; attract the attentions and send feeling, emotions and messages to Audienss
Color can be used for the branding designs and advertising also colors can reflect the first impression of the product and the main company perspective
Color should be used as each brand has its guide lines colors they must save the identity for the company
The psychology of color can and must be used to trigger the right responses from consumers if you want to ensure that your advertising and marketing materials will have the impact you want.The same color can mean very different things to different audiences. Take yellow. In most European and North American cultures yellow has a playful, bright, cheerful meaning, making it a common choice for things having to do with families and children. Germany is the European exception, where you go yellow, not green, with envy.
Red, orange, yellow and all of their variations are the warm colors. In general they are energizing, enthusiastic, happy, passionate, playful and positive.
Positive associations we commonly have with red include comfort, confidence, excitement, love, passion, strong emotions and warmth. Negative associations that can come along for the ride with the color red include anger, danger, fire, violence and warfare. Sometimes these “negative” associations are exactly what will sell your product!
Positive associations commonly felt with yellow include attention-grabbing, cheerfulness, energizing, happiness, hope, playfulness and warmth.
Negative associations for yellow include anger, caution, cowardice, danger, deceit and frustration. Just like with red, sometimes these negative associations can be powerful marketing tools in their own right:
Positive associations that are inherent to our perception of the color green are abundance, balance, calm, fertility, good luck, growth, harmony, health, money, nature, new beginnings, renewal and soothing.
Negative associations that come along with green include envy, greed, jealousy and lack of experience. Known physical effects attributable to green are lowered heart rate and blood pressure. Common design uses for green include suggestions of nature, stability, renewal, and wealth. Brighter greens are frequently used for energizing and vibrant design concepts
The positive associations typically associated with blue include calm, authority, masculinity, conservative in the broader sense (but in a narrower political sense can also mean liberal), peace, non-threatening, reliability, refreshing, serenity, responsibility, strength, stability, and tranquility.
Negative associations for blue include depression, distance, sadness, and to a much lesser extent, adult themes and vulgarity. Blue is known to calm and relax the body. Some common design uses include baby blues for children’s services and products and pastel blues for relaxing and calming effects.
this differs from the product /service that we want to sell, and also from the target population (customer), if you aim to target female () you would use some colors like pink, purple, red....etc. Also, in some cases an as known, some colors attrack people attention like green to show permisssion, red to show a remark or danger or .....etc
It depends on the product/service getting advertised, for example, red is known to awake your appetite and is often used by fast-food chains, but it can not be used by a website that has important information or statistics as the audience will not be able to concentrate on the product/service.
I think the color what we should use must be attractive to our Target audience
The colors that we can use are the color that the client want and the theme for the event
Color should be used to attract a customers attention, for example the sweet packet with the most enticing colours is always noticed first by a customer and if that product is new to the market the customer is most likely to give it a try because it has caught his or hers attention.
Color has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike. Color can often be the sole reason someone purchases a product, where 93% of buyers focus on visual appearance and almost 85% claim color to be their primary reason for purchase.
Only a blind person knows the value of colours , anyone in the world who can explain the posture of colour to a blind person is the biggest gineus , colours are the light of every human being , from aur first breath to our last breath we are surrounded by colours , they are part of this world
