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What is the crisis communication plan if something negative is posted online about the business? Again, who has to approve this?

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تم إضافة السؤال من قبل Melroy Lopes , Digital Marketing Manager , Novo Cinemas
تاريخ النشر: 2013/10/23
Salah Hamed
من قبل Salah Hamed , Web Video Producer , Android basha

From experience, most companies choose to deal with it privately and directly with the user/consumer,  sometimes they try to take a public approach but that could go wrong sometimes because others participate in the conversation without known the facts.

Who has to approve it ? Well, I guess it's either Marketing or Community departments based on the nature of the company and it's structure.

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