Societal Marketing concept is one of the marketing management philosophies. What does this concept mean?

Societal Marketing Concept means that your markrting ads, behaviour and goals should meat not only the customer's expectations but both customer and society.

Also not being against socitey ideas and believes, unless this is the main goal, it meant with it to change customers behaviour in certain society>

 

Is a process of marketing ideas aimed at changing behavior using marketing techniques and methods. And cooperation with decision makers, specialists and interested through programs aimed at bringing about a change in society. For example, used a marketing product and promotion to reflect positively on the behavior of society and erase all the negative effects of that community and change the outlook for the best

It holds that, the company's task is to determine the needs, wants and interests of target markets and consequently delivering the desired satisfaction more effectively and efficiently than competitors and preserving and enhancing the customer's and society's well being. Therefore the company must strategically market its products while maintaining Corporate Social Responsibility. Thanx for the invitation

Is the marketing that translates its goals, processes and plans to embrace the principle or to adopt an idea, always the goal of social marketing is the dissemination of positive principles and values in society .. This type of marketing is based on influencing social behavior. It is not for the benefit of the marketers themselves, but for the benefit of the target audience and society in particular

Societal Marketing incorporates sustainability methods in doing business in doing business. In this day and age ethical ways of doing business is no longer optional. Many consumers are now attracted and drawn to products based on the ethical made decisions in production and even CSR activities that corporations embark on.

Societal marketing there fore: 

1. Builds trust with the consumer. it gives customers confidence in your brand, proving that the firm is not only out to get the dollar in their pocket, but are also concerned about the impact of their business on the community.

2. Builds a positive brand reputation, the increasingly conscious consumer may only purchase products produced sustainbly. A good example is a company Veja Sneakers that doesnt even advertise their sneakers but produces then sustainably and is making profits due to the sustainabie methods of production.

3. Has long term benefits on the environment , but applying methodologies that reduce environmental impact. 

4. Is Cost effective - most governments are imposing heavy fines on companies that break laws regarding waste management and the use of dangerous materials in production. Companies that abide by these laws end up saving money in the long run.

5. Societal marketing can  justify premium pricing taking note that applying sustainabilty means going against the grain and it may not necessarily be a cheap way of doing business. Cost impact is a factor for consideration.

Evidently with global issues such as global warming and rising sea levels due to economic activities of man, sustainability is no longer a concept that can be ignored. Marketers should factor this in when they're developing new products.

 

The concept of social marketing is

• Marketing ideas aimed at changing behavior using marketing techniques and methods. And collaborate with decision makers, specialists and stakeholders through programs aimed at bringing about societal change

• It affects social behavior for the benefit of the target audience and society in general and not for the benefit of marketing.