Why Digital Marketing is important?

Dear Faizan,

Digital marketing is highly important, not only because of its rapid growth but also becuase it is essentially the future of marketing. Soon all other traditional marketing forms will disappear as digital marketing will replace them altogether.

Now let’s highlight some of the key reasons of using digital marketing and why it's very important:

• - More affordable than traditional marketing. An e-mail or a social media campaign can transmit the same message to customers for less money than a TV-Ad or a newspaper one. Moreover social media campaigns can reach infinitely more audience and in any part of the world.

• - Easier to track results. With a wide range of analytics and data we are able to analyze our own marketing campaigns and find out how the campaign performed and how it can be improved.  Of course you can get this data for traditional marketing campaigns but a digital campaign will allow you to measure the success in real time, giving you the advantage of planning more effectively and making changes almost instantly.

• - The number of consumers. Traditional marketing has lost a huge amount of consumers. Most people read their newspapers on their Ipad or some type of tablet. You need to develop your marketing and introduce yourself into the digital age. According to a study of Arab National Statistics more than82% of Arab adults went online in the first three months of2013.

We can say that the digital age has arrived and it’s time for those who have not yet adapted to the new way of marketing to open themselves to the new way of interaction.

Best Regards,  

Hany Sewilam Abdel Hamid

Business Development Manager

Entrepreneurship Coach & Consultant              

- facebook.com /Orkanza

- twitter.com /HanySewilam

Cost effective and accuracy ..