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What is the most effective marketing strategy in a competitive consumer goods market? ABM, Content or any other strategy?

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تم إضافة السؤال من قبل El-Sayed Gaber , Freelance Instructor and Business Consultant , Freelance
تاريخ النشر: 2018/05/01
Nasir Aziz
من قبل Nasir Aziz , General Manager (GM) , Amigos Group of Company Canadian Based company

Marketers generally divide consumer goods into 4 groups — convenience goods, shopping goods, specialty goods, and unsought products.  An important aspect of planning marketing strategy based on type of consumer good is to recognize that not all consumers classify the same product the same way.  Hence, you still need to figure out how your target market classifies your product

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