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As a Marketing professional, what are the tools for measuring overall brand impression?

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تم إضافة السؤال من قبل Tasneem Tahir
تاريخ النشر: 2018/07/23
Iftikar Zaruk
من قبل Iftikar Zaruk , Head of South Asia , Shenzhen Keasy Technology Co. Ltd.

Tool that requires to measure a brand ususally are both common and complex, first and foremost you need to define your brands perosonality and identity, simplified as choice and perception is the phase 1,  Postioning and segmentation, phase 2 and awareness, emotional connectivity, accessibity, relevance and value in phase 3, Reach, Engagement and Action as your final phase.. All of above can be analused under their impacts, metrics and measurements to arrive at a score card thats more realisitic overall measurement of a brand's impression.

Haitham ELBaz
من قبل Haitham ELBaz , Sales and Marketing Manager , Misr ELHegaz Group

There are some tools to get the brand feedback from your customer as following :

1 - Customer feedback survey through online questionnaire.

2 - Website feedback.

3 - Social media.

4 - Live chat.

5 - Customer calls.

6 - Emails.

7 - Usability tests (highly recommended especially in some technical fields & I’ve used it effectively before in plastic pipes field with plumbers).

8 - Customer interviews.

9 - After purchase feedback & contact forms.

Mohamed Amine Sbia
من قبل Mohamed Amine Sbia , Senior consultant , European Business Management Academy

Indicators are not universal

When it comes to determining the data that will be measured and reported, it is important to know who these indicators will address. Different people in your organization will want to see different indicators, depending on their reality and their hierarchical position.

1. Interaction indicators

2. The web and social media indicators

3. Business indicators

Suhayb Gaysar
من قبل Suhayb Gaysar , General Manager Operations , GOLDEN ARROWS

let’s agree that brand awareness is a measure of how recognizable your brand is to your target audience   

 

  1. Measuring Social Media Exposure
  2. Measuring Engagement
  3. Measuring Influence  
  4. The Lead Generation Funnel

Makhdoom Mohiuddin Ahmed
من قبل Makhdoom Mohiuddin Ahmed , Manager , Bolan Steel Industries (Pvt) Ltd

First of all products are good looking shiny and attractive, cool colors and handling easily, an affordable and attractive price. Simplify as choice and customer satisfaction.  Advertisement on Billboards, Television, Websites and Social media engagement people are watching every minute. 

maha abu al enain KIM
من قبل maha abu al enain KIM , Senior Marketing , Aramex GSO

There are 3 main pillars on how your brand is measured; 1. How your brand is imagined to your target audience; is it a top of their brand or least as most likely that's been how brand awareness strategy go to2. Marketing mixes works smoothly with your marketing mixes and the company strategy. 3. the engagement with the targeted audience, either on social media, media and offline media because every channel matter

mushtaq ahmad
من قبل mushtaq ahmad , CEO Manager , Air-Roz Trading Company

There are many kind of tools for measuring your brand impression. It depends on the market situation, demand of the users, necessaties of the end users. What is the requirment of the market and what are you rendering? You can then easily promot your brand in a best way and can acquire majore portion of the market.  

MANIKANDAN MULLURKARA KRISHNAWARRIER K
من قبل MANIKANDAN MULLURKARA KRISHNAWARRIER K , CREDIT LIFE MANAGER , SBI RASMEC CREDIT LIFE DEPT STATE BANK OF INDIA BANCASSURANCE

Customer feedback collecting through surveys,sms,mails

Assure to Maintain good quality of the product

Sales and Services are a continous process, always try to provide after sales service to the customers

Johann Wolf
من قبل Johann Wolf , Co-Founder | CCO | Experiential Director , The Department of Wow

How do you measure loyalty, trust and fondness of a brand? If you can discover a way to quantify the inneffable human experience as it relates to brand relationship, you will have your answer. HINT: look at BMW films http://bmwfilms.com/about  launched in 2001 as a gift to the world, this effort is still live, and still relevant. Can you say that about any interruptive ad or marketting campaign? Experience will kill interruption. Esp. if I have anything to do with it.

Shakti Prakash
من قبل Shakti Prakash , PROFESSOR & HEAD IN MANAGEMENT DEPTT , AFFILIATED COLLEGES OF APJ ABDUL KALAM Technical UNIERSITY

There are online tools available for each channel – whether you want to acquire these stats from social media websites such as LinkedIn, Facebook or Twitter or through search engines, you can easily find free and paid online tools. These tools will provide you with in-depth data on social mentions and analytics, which will help you in knowing who to target and which strategies to apply.

Sherif Hegazy
من قبل Sherif Hegazy , Art Executive Director , Style Printing Press

Brand impression Measuring tools could be direct survey using different connection channels like social media, E-mails, calls or even brand seminar and customer giveaways but in these stage we should insure we are connecting with the right target customers

and / or indirect measuring using brand performance index 

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