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Gamification derives from using game techniques (game thinking and mechanics) to create engagement that helps find better solutions. How relevant is it to Marketing today, and as an off-beat theory, how can it be used to create strategy?
games strategies r the best ! u can use it & win ..don't forget that some games have a war strategy & marketing sometimes & in some places is a war or game ..chose the suitable game that fit ur product or has some features in common with it , use the same strategy , tools & dead lines .
Gamification involves creating an interactive environment where the player or in this case consumer is fully involved in deciding a pathways or solutions to reach a desired destination. Marketing has moved away from being one way commmunication to two way communication to it being social and interactive. Thus using game elements that involve customers to participate and act throughout your marketing campaign could be very rewarding. Examples could be the introduction of a new product where consumers via a way of voting or activity can choose what type of flavor or product a company should move into. This is also a great way to gather data regarding consumer behavior.
