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When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user's search query based on relevance. Invest in Google AdWords. One of the fastest ways to drive traffic to your eCommerce site is to pay for it. Start a Referral Program. Starting a referral program is an easy way to utilize existing customers and drive traffic to your eCommerce site. Submit Guest Blogs,Email Marketing.
Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you're addressing your content. Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.
The most important thing is to give customers or searchers a good reason to enter and come back to your website.
Generally people are looking for new and updates.
also it depends on how any time you are publishing.
publishing every day is not also the main key, you should know when to publish, its should be on time and when visitors are searching for something in your website.