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Marketing and Sales are intelinked words and its main concern to increase REVENUE.
Sales:Process focuses on smal groups or individuls
Marketing aims at large group of people or public in general.
Marketing & Sales Objectives -
Sales is a part of Marketing -Sales Objective in simple terms is to work towards actual increase in Numbers on the frontline
Marketing Objective is to help the sales team to acheive these improvements or sales no growth by way of better analytics on customer needs and wants ,changing market scenario due to various factors ,Device newer methods and programs in discussion with sales team,customer,both internal and external business stake holders & finally acheive the management objective in the shortest possible time.
Sales Objective is to formulate all field activities to acheive this Marketing plan in practise on going basis for company's growth
As you know sales is only about selling problems while in marketing you have to persist on research and find your customer needs and promote your goods.
Marketing objectives in most cases are aimed at brand building, validation of offerings, creating good vibes around your products and services via physical and online media that will in-turn propel sales. It could be promotional events for a new service launch or reinforcing the message with a new set of attributes that were untapped to hitherto. Organizing webinars, industry sponsored events, road shows, publishing collateral that differentiates the firm's offerings and tracking it against KPIs like demographic reach, comparison of media used to deliver the message, tracking results in terms of subscriptions, intent to purchase etc.
Sales Objectives are directly linked to and drive the top line and bottom line targets. Sales is a relationship driven mechanism where years of investment and in-depth knowledge of the customers' inherent and upcoming needs to be able to proactively position your solutions is paramount. Objectives could be as innovative as helping the customers think through the design thinking process of how to enhance their end customer's journey and devise a customized offering for them that enables them to achieve it most optimally.
I am not a marketing experienced, but for me, marketing is finding out what kind of product costumer needs in a market place (clothes, energy, food,...) and they must plan how to put these products to costumers life. They sell an idea. Sales are the link between marketing and costumer. Sellers are closer to costumer because they offer the products developed by marketing people. They must be able to show products with quality and importance to costumer daily life.
Marketing and sales are both aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed, in small organizations, the same people typically perform both sales and marketing tasks. Nevertheless, marketing is different from sales and as the organization grows, the roles and responsibilities become more specialized.
