أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
because it is a rule, the titles must be deep to attract the reader, and depth does not come only with the use of stylistic and linguistic devices.
It is not the editor's job to do so, but individual journaists should use stylistic and linguistic devices to catch their target audience's attention and to enhance their reading appreciation.