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Consumer behavior refers to the selection, acquisition, and consumption of goods and services to meet their needs.
1. CULTURAL FACTORS
Consumer behavior is deeply influenced by cultural factors, such as the buyer’s culture, subculture, and social class.
• Culture
Essentially, culture is the share of each company and is the major cause of the person who wants and behavior.
• Subculture
Each culture has different subcultures, such as religions, nationalities, geographical regions, racial, etc. marketing groups may use these groups, segmenting the market in several small portions.
• Social Class
Every society has some kind of social class is important for marketing because the buying behavior of people in a particular social class is similar.
2. SOCIAL FACTORS
Social factors also influence the purchasing behavior of consumers. Social factors are the reference groups, family, the role and status.
• Reference groups
Reference groups have the potential for the formation of an attitude or behavior of the individual.
• Family
buyer behavior is strongly influenced by a family member. So vendors are trying to find the roles and influence of the husband, wife, and children.
• Roles and Status
Each person has different roles and status in society in terms of groups, clubs, family, etc. organization to which it belongs.
3. PERSONAL FACTORS
Personal factors may also affect consumer behavior. Some of the important factors that influence personal buying behavior are the lifestyle, economic status, occupation, age, personality, and self-esteem.
• Age
Age and life cycle have a potential impact on the purchasing behavior of consumers.
• Occupation
The occupation of a person has a significant impact on their buying behavior.
• Economic situation
economic situation of the consumer has a great influence on their buying behavior.
• Lifestyle
Lifestyle clients is another factor affecting import purchasing behavior of consumers.
• Personality
Personality changes from person to person, from time to time and place to place.
4. PSYCHOLOGICAL FACTORS
There are four major psychological factors that affect the purchasing behavior of consumers. These are perception, motivation, learning, beliefs, and attitudes.
• Motivation
The level of motivation also affects the purchasing behavior of customers.
• Perception
Select, organize and interpret information in a way to produce a meaningful experience of the world is called perception.
• Beliefs and Attitudes
A client has specific beliefs and attitudes towards different products.
Key characteristics affecting consumer behaviour are,
Including external factors such as culture, customs and values as well as the division of social classes, including the concept of consumer goods, including internal factors such as motivation, education and experience possessed by the consumer
1. CULTURAL FACTORS
Culture
Subculture
• Social Class
2.SOCIAL FACTORS
• Reference groups
Family
• Roles and Status
3. PERSONAL FACTORS
like age and occupation
Basically the main factor in this
Customer Satisfaction
Customer Satisfaction relate to Product Quality, Price, time of delivery and after Sale Service.
Factors Affecting Consumer Behavior
These factors are divided into two parts
1. General factors
Culture, and includes the arts, customs and values, as well as the skills common to individuals in a particular society and these habits vary from society to another, and thus culture represents a pattern of consumer behavior, and marketing men rely on marketing plan on this factor significantly, and any impact on cultural factors offset Change in the marketing process. Social classes, where the division of the people into several sections, and the division is based on profession, family, income, and the degree of education and occupation reflect the status of the individual
2. Direct factors
Family The prevailing culture in the family strongly influences the attitudes, values and patterns of individuals in purchasing. Individuals often follow the style of their loved ones in purchasing. The universities are divided into three sections: the university that serves the points of comparison. The concept of purchasing in the individual varies according to the social category in which the individual is compared, and the group that the individual sees. Most members of this group imitate the group to which they belong. When individuals follow a particular group that must follow their behavior. Opinion leaders and this means promoting the product or service through audio, ie the transfer of information about services and goods from the product to the consumer or the consumer to another consumer through a means of communication, it should be noted that the need to transfer this information with a high degree of credibility and accuracy, so as to avoid falling into the circle of deception Consumer, examples of opinion leaders in goods are doctors who market medicines and medical equipment
Internal factors:
Motivation is an internal matter that distinguishes between the individual and the other. Based on these motives, the individual's directions for the purchase of a specific good or service are determined, and they indicate a degree of difference in the purchase of goods between individuals. Cognition, which is the intellectual impressions among individuals, when he interprets and regulates certain effects, and cognition is one of the reasons for thinking. Education means gaining access to information and experience by passing through many situations. People often buy goods and services from their experience. Factors and personal considerations
consumer tastes and preferances differ
Need to buy the product
the desire
price
Psychological
Personal
Social
Cultural
Consumer behavior is affected by internal and external issues. Some personal (internal) factors include age, lifestyle, occupation, income, culture and personality. External issues could include economic situation and political environment.
Psychological factors also play a pivotal role in consumer behavior. Factors such as motivation and perception can determine a consumer's behavior.
Considering the fact that consumer behavior tends to affect the choice of product. Characteristics of consumers would warry according to the type of product. Some key characteristics would be the lifestyle, self-observation, mood, culture, tradition, social class, self-esteem, market trends, brand image, brand value, age, occupation, peer pressure and other
